I was fortunate to join the Creative Play Lab at LEGO during the last three months of this project, prior to launch. My main role was to explore concept ideas for play experience, retail strategies, and prototype these concepts.
Product released Aug 1, 2020
It was an eye-opening experience to work with and get feedback from the design team. I learned from them to really dig deep into all the play possibilities bridging the physical and digital.
Disclaimer: Photos and videos are for LEGO's commercial purposes only and may not be necessarily from the parts of projects I worked on. Due to confidentiality agreements, details of this project cannot be disclosed.