Waymo came out of Google X, a self-driving car project. These cars are driven by computers. How can we communicate this abstract, intangible driver to the mass public?
This sponsorship selects 3 teams of design students to explore the new visual identity for the Waymo driver, through its interaction experiences and service models.
Timeline
14 weeks
Teammates
Nancy Tsai
Ruoyi An
Joseph Robinson
Ashwin Mohan
IP Purchased
March 2020 by Waymo LLC
My Contribution
Sensor Suite Design
Final Video
Interaction Touchpoints
User Journey Research
Toolbox
Service Design
System Design
Video Storyboard
Final design IP purchased by Waymo.
This was a Sponsored Project / Educational Partnership between Waymo LLC and ArtCenter College of Design.
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You can find a short interview about
this project on Waymo's official site
Due to confidentiality agreement with Waymo LLC, work and processes cannot be disclosed.
