Data inspired fashion for Census 2020

This project was a sponsored partnership between the U.S. Census Bureau and ArtCenter DesignMatters. The design challenge was to create a multidisciplinary project to promote participation in the census on April 1, 2020.

Project exhibited in LA City Hall from March 12 to April 1, 2020.

Encourage Census Participation

The American people have growing distrust to the census bureau due to fear of having citizenship evoked and worries about sharing privacy data.

What are some ways to encourage census participation, especially for the Millennials?


14 weeks


Nancy Tsai
Anna Kang
Catherine Buan

My Contribution

Brand Design
Data Visualization
Prototype / Final Products
Pop-up Store Design


Brand Strategy
System Design
Environment Design

DATUM is a fashion brand that aims to encourage enthusiasm and participation for census 2020, by offering data-generated textiles, digital experiences, and products connected to census participation.