DATUM   

Data inspired fashion for Census 2020

This project was a sponsored partnership between the U.S. Census Bureau and ArtCenter DesignMatters. The design challenge was to create a multidisciplinary project to promote participation in the census on April 1, 2020.

Project exhibited in LA City Hall from March 12 to April 1, 2020.
Publication

Encourage Census Participation

The American people have growing distrust to the census bureau due to fear of having citizenship evoked and worries about sharing privacy data.

What are some ways to encourage census participation, especially for the Millennials?

/ DESCRIPTION
DATUM is a lifestyle brand concept created through ArtCenter’s Designmatters program in collaboration with the U.S. Census Bureau to boost Census 2020 participation among underrepresented groups in Los Angeles - particularly among undercounted groups such as millennials, immigrants, and children.

I led the design and production of all physical prototypes, created data visualizations, and developed the user journey, translating demographic data into tangible experiences and products. My role also included designing and modeling a pop-up concept store, crafting a spatial and brand narrative that made civic participation culturally relevant for the LA community. DATUM translates census data into immersive physical, brand, and spatial experiences.
/ SCOPE
Brand Design
Data Visualization
Experience Design
Physical Prototyping
/ TEAMMATES
Anna Kang
Catherine Buan
/ INDUSTRY
Public Sector
/ LOCATION
Los Angeles, USA
DATUM is a fashion brand that aims to encourage enthusiasm and participation for census 2020, by offering data-generated textiles, digital experiences, and products connected to census participation.