I worked at Munchkin within the product development team, where I led end-to-end product development - from early research and concept ideation through prototyping, testing, presentation, and 3D modeling.
My role focused on shaping meaningful play experiences that balance child safety, parent trust, and business constraints. I partnered closely with cross-functional teams including marketing, engineering, compliance, costing and sales to ensure products were not only creatively strong, but safe, feasible and commercially viable.
Selected work includes Color Buddies™, a moisturizing bath bomb & toy dispenser designed to create a sensory bath-time experience. Product was launched in 2019 and remains commercially successful, with 7,000+ customer reviews and a 4.7 average rating on Amazon.
Comes with 20 colorful bath bomb tablets, and two animal dispensers.
1 Place color tablet into dispenser
2 Fasten the safety cap
3 Immerse in water
Watch the whale breathe, and the puffer fish blow fizzy bubbles!
The original design brief for this project was to make a Munchkin kids-friendly bath bomb. One that doesn’t only moisturize the skin, but allow kids to be creative with colors, making bath time special.
Current bath bombs are usually expensive and allows for only one-time usage. Color Buddies™ is a design solution that make bath bombs both a fun kind of soap but also a lasting toy.
During the prototyping process, numerous iterations were made in adjustments to safety compliance and play experience. Keeping the forms simple, the child still has to easily recognize which animal it is, and the holes for the bubbles had to make sense for that animal.
A lot of research was conducted to find non-toxic bath bomb ingredients that would produce the desired bubble and coloring effect. We compared the ingredient compounds in their moisturizing effects on skin, and ensured they are hypoallergenic and safe for sensitive skin.
Thanks for reading and have fun with bubbles!
