Led concept ideation, user play testing and prototype iterations with the Digital Technology Team from LEGO.com.
Final Web Experience launched 2023 on LEGO.com/uk. Later expanded to LEGO.com/us.
Play it online.
Developed rebranding strategies for LEGO® Friends' 10th year anniversary.
Transformed its storyline by capturing authentic childhood friendships and challenges. Explored adversities and celebrated imperfections.
Conceptualised Main Street Apartment Set and worked along side model designer David Tauzia.
Lead and hand-crafted a mock-up physical experience from scratch, with various themed play tables and complete themed room at Billund Headquarters. 300+ global marketeers came to experience over span of 3 days.
This influenced and led to further User Experience Design work within LEGO Brand Retail Stores for marketing initiatives.
Visualized Storefront design, themes, and in-store play experiences.
Led co-creation workshops to facilitate exploration for paper bag packaging, replacing plastic bags.
Developed pre-read videos for the Building Instructions Team (BIX), along with workshop templates and surveys to collect insights on improving children's unboxing and building experience.
Read more online.
